Exploring Architectural Brutalism

Exploring Architectural Brutalism

Brutalism became popular with governmental and institutional clients, with numerous examples in Britain, France, Germany, Japan, the United States, and more. Examples are typically massive in character (even when not large), fortress-like with a predominance of exposed concrete construction, or in the case of the "brick brutalists," ruggedly combine detailed brickwork and concrete. There is often an emphasis on graphically expressing in the external elevations and in the whole-site architectural plan the main functions and people-flows of the buildings. Brutalism became favoured for many government projects, high-rise housing, and shopping centres.

Carlton and I experimented pairing brands with DC's brutalist-heavy architecture. Taking the minimalist style of Kit & Ace, we hit the city looking for appropriate backdrops.


Shooting Locations

The Robert C. Weaver Federal Building

A 10-story office building in Washington, D.C., owned by the federal government of the United States. Completed in 1968, it serves as the headquarters of the United States Department of Housing and Urban Development (HUD). Built by the General Service Administration, it's a prime example of Brutalist architecture. The building was added to the National Register of Historic Places on August 26, 2008.

The structure's named for Dr. Robert C. Weaver, the first Secretary of Housing and Urban Development and the first African American Cabinet member. 

The Spectrum Theatre

The center encompassed four performance venues, three visual art galleries, an artist in residence studio, a 4,000 square foot ballroom, studio space, social gathering spots, food service facilities, a bar and lounge area as well as outdoor terraces. Programming includes visual art, theatre, live music, film, new media, family programs, dance, conferences and private events.

The Artisphere campus included the main building at 1101 Wilson Boulevard and the nearby Spectrum Theatre at 1611 N. Kent Street. The main building is recognizable for a large dome shaped architectural feature. The Spectrum Theatre is situated on the ground floor of the mixed use Rosslyn Plaza complex.

The National Gallery of Art

The National Art Museum is located on the National Mall, between 3rd and 9th Streets in Washington, D.C. The museum was privately established in 1937 for the American people by a joint resolution of the United States Congress. Andrew W. Mellon donated a substantial art collection and funds for construction.
The Gallery's collection of paintings, drawings, prints, photographs, sculpture, medals, and decorative arts traces the development of Western Art from the Middle Ages to the present, including the only painting by Leonardo da Vinci in the Americas and the largest mobile created by Alexander Calder. 


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